We will conduct an audit of your current social media channels to determine the current situation. This will allow us to create the right content mix to increase engagement. We will also make recommendations as to other platforms that may be appropriate for your specific audience.
Target Market Research
Knowing who your audience is and what they want to see on social media is essential for a successful campaign. We will conduct research and analytics to define the target audience for your campaign and create audience personas. Content can then be curated to reach this audience.
We will identify your book’s key competitors. We will then use this to assist in determining what is working well, and what isn’t working for your subject matter. This will assist in identifying market opportunities.
SMART Goal Setting
We will create objectives and actions for your social media campaign by establishing SMART goals:
The key element of this campaign is the creation of a social media calendar.
The calendar will use the research conducted and identify relevant post types, themes, and topics. The calendar will tell you when to post what items, and on which platform.
This acts as a roadmap for you to curate and schedule your content.
Alongside your calendar, we will provide you with guidelines for writing your content. These guidelines are created to maximise your audience engagement and increase your total followers.
We will prepare some expected outcomes for your campaign. The overall goal is to increase follower count on your various social media platforms, and to increase your audience engagement.
Do you need help planning a social media campaign for your book?
Then contact Impressum today and we can help you reach your audience.