The development of a strong brand is essential to the day to day running and long-term success of any business. But how do you go about successfully positioning your brand in the marketplace and the mind of the consumer? In this book you will find the answer!
Brand Causality is for anyone who wants to build a strong brand and understand the process and the expression of brand positioning. The purpose behind the book is to reveal the often guarded and secretive world of brand consultancy, guiding business owners, corporate executives, marketing and advertising professionals and students through a proven process.
Craig Hunter has worked in advertising, research and marketing consultancy for 20 years across the globe. Originally working in London, he now lives in Australia where he runs his own consultancy (blacksheepgroup.com.au).